Architect Strategize Research Analyze Transform Optimize Scale Systematize Innovate Develop Create Build Connect Design Implement Launch Drive Craft Execute Deliver Tactical Authentic Data-driven Strategic Systematic Engaging Precise Measurable Adaptive Intentional Content Brand Digital Social Growth Conversion Engagement Performance Analytics ROI Listen Collaborate Partner Guide Enable Facilitate Translate Navigate Integrate Amplify
COMMUNICATION + EMOTION = ACTION
Creating meaningful brand-audience connections through data-informed strategy and compelling storytelling, driven by technology and systematic optimization.
My Story
A seasoned storyteller with a background in film and writing with a penchant for culture, economics, rhetoric, and empirical discovery.
I explore society through the lens of brand commercial + cultural narratives.
What I do
BRAND:
An Identity System
If marketing is your social life, your brand is your personality. Your brand defines how you engage with the world and how the world is perceives you. Your brand DNA is comprised by how you present in every aspect of your existence. From visual to written, packaging, signage, customer service tone, uniforms... creating a unified, consistent presentation is a powerful tool in making connections with your audience. Each touch point is another opportunity to establish your identity and forge a relationship.
MARKETING:
Methodologies + ModalitiesCommunication is the lifeblood of any movement. Communicating the right message at the right time and place or "Contextual Communications" at scale requires a technical framework as well as a deep channel understanding.
SEARCH MARKETING:
BE DISCOVERABLE
Whether it's on the side of the road or in an AI chatbot, it's important to be where people are looking. But it's not just about being present - knowing where and how to be discoverable. Uncover where your audience is and what questions they're asking and be there with the answer.
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SEO
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Keyword Strategy
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Content Indexing and Optimization
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Social Search
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AI Content Optimization
Skills.
What I can do.
TECHNICAL
Subheadline space- Marketing Automation (HubSpot, Pardot)
- Programmatic Advertising (Google, Meta, Tradedesk)
- Analytics Tools (GA4, SEMrush, Adobe Analytics)
- Creative Suite (Adobe Creative Cloud)
- Video Production/Editing
- Email Marketing Platforms
- Project Management Tools
- CMS Platforms (Magneto, WordPress, Shopify)
SPECIALIZED KNOWLEDGE
Subheadline space
- SEO/SEM
- Social Media Strategy
- Email Marketing
- Video Production
- Marketing Automation
- Conversion Optimization
- Programmatic Advertising
STRATEGIC CAPABILITIES
Subheadline space
- Campaign Strategy & Development
- Brand Development
- Go-to-Market Planning
- Content Strategy
- Performance Marketing
- Marketing Analytics & Attribution
- Lifecycle, Product, and Account Based
LEADERSHIP
Subheadline space- Team Management
- Budget Administration ($80K+ monthly)
- Cross-functional Leadership
- Client Relationship Management
- Vendor Management
- Project Management
EMERGING SKILLS
Subheadline space
- Python with Pandas + NumPy (Learning)
- Postgre SQL (Learning)
- Data Science Applications
- Marketing Technology Stack Development
- LLM Agent Training
Tools That I Use
WEB + CMS
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HTML / CSS
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WordPress
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Shopify
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Webflow
Certifications
A little credibility.
Case Studies
Projects and results.
